Rich Communication Service (RCS) based messaging solution for a leading telecommunications operator
Since SMS was first introduced, it hasn’t evolved at all to keep up with changing customer expectations and business marketing needs — messages are still text-based. This is where Rich Communication Services (RCS) comes in. It’s a new and exciting option with messages that look better than SMS and offer more customer engagement opportunities. You can send interactive messages like forms, images, and video which aren’t supported by SMS.
The customer wanted an RCS based advanced messaging system that would offer a better engaging experience to customers.
Our solution helped the client to increase their engagement with customers by making use of business messaging using chatbots and artificial intelligence. The solution eliminated the need to download multiple apps instead, users were given direct access to a range of brands and services from within the messaging app itself, allowing them to engage with virtual assistants for shopping, flight ticket booking, restaurant reservations and more.